Shelby is the owner and principal painter of Finer Signs. Under this moniker, she has created work for notable clients including Warby Parker, Pitchfork Music Festival, and Coca Cola. However, Finer Signs prioritizes opportunities to collaborate with small businesses and local non-profit organizations, whether through custom signage and public artwork to increase their visibility in the community or through workshops for youth, beginning artists, and those interested in the traditional crafts of hand-lettering and sign painting.