Tender-Heart Press was founded by E. “Oscar” Maynard in 2017 in Oakland, CA. Oscar makes letterpress posters rooted in heart wisdom, collective healing, and liberatory spellwork. These prints are made from hand-laid type, and they are cranked through a vintage printing press, one by one. Their posters have been used on altars and in ceremonies. In 2018, one of their posters was turned into a sung prayer by Jewish Priestess, Taya Ma.